G2A has worked with streamers on sites like YouTube and Twitch for several years, offering a monthly payment in return for promotion on their channels. The G2A marketplace, a popular venue for the resale of online keys, has since introduced a royalty scheme for developers and implemented tighter verification, but a new report from Kotaku indicates that the debate has left a lasting mark on its reputation. While G2A has been criticised in the past for not taking a firmer stance against fraud, Tinybuild CEO Alex Nichiporchik brought the issue to wider public attention than ever before. Several prominent YouTubers have walked away from commercial deals with G2A following recent accusations that it had turned a blind eye to fraudulent transactions on its marketplace.